diff --git a/main.go b/main.go
index d40d37b..07542f9 100644
--- a/main.go
+++ b/main.go
@@ -26,6 +26,9 @@ const (
 	defaultTelemtTimeoutSeconds   = 5
 	defaultTelegramTimeoutSeconds = 60
 	defaultListenPollTimeout      = 50
+
+	usersPerPage      = 12
+	usersPageCbPrefix = "u_pg:"
 )
 
 type config struct {
@@ -448,23 +451,8 @@ func (b *bot) handleUsers(ctx context.Context, chatID int64) error {
 		return b.sendMessage(ctx, chatID, "Пользователи не найдены.")
 	}
 
-	const maxRows = 20
-	var sb strings.Builder
-	if len(users) > maxRows {
-		sb.WriteString(fmt.Sprintf("Показаны первые %d из %d\n", maxRows, len(users)))
-	}
-	limit := len(users)
-	if limit > maxRows {
-		limit = maxRows
-	}
-	for i := 0; i < limit; i++ {
-		u := users[i]
-		sb.WriteString(fmt.Sprintf(
-			"%d) %s | conn=%d | ips=%d | octets=%d\n",
-			i+1, u.Username, u.CurrentConnections, u.ActiveUniqueIPs, u.TotalOctets,
-		))
-	}
-	return b.sendMessage(ctx, chatID, strings.TrimRight(sb.String(), "\n"))
+	text, kb := buildUsersListMessage(users, 0)
+	return b.sendMessageWithKeyboardHTML(ctx, chatID, text, kb, true)
 }
 
 func (b *bot) handleCreateUser(ctx context.Context, chatID int64, text string) error {
@@ -670,6 +658,17 @@ func (b *bot) handleCallbackQuery(ctx context.Context, cq *tgCallbackQuery) erro
 		delete(b.awaitingUsername, chatID)
 		return b.editMessageText(ctx, chatID, msgID, "Выберите действие:", mainMenuKeyboard())
 	default:
+		if strings.HasPrefix(cq.Data, usersPageCbPrefix) {
+			rest := strings.TrimPrefix(cq.Data, usersPageCbPrefix)
+			page, err := strconv.Atoi(rest)
+			if err != nil || page < 0 {
+				return b.answerCallbackQuery(ctx, cq.ID, "Некорректная страница", true)
+			}
+			if err := b.answerCallbackQuery(ctx, cq.ID, "", false); err != nil {
+				return err
+			}
+			return b.handleUsersPageCB(ctx, chatID, msgID, page)
+		}
 		return b.answerCallbackQuery(ctx, cq.ID, "Неизвестное действие", false)
 	}
 }
@@ -696,6 +695,10 @@ func (b *bot) handleSummaryCB(ctx context.Context, chatID, msgID int64) error {
 }
 
 func (b *bot) handleUsersCB(ctx context.Context, chatID, msgID int64) error {
+	return b.handleUsersPageCB(ctx, chatID, msgID, 0)
+}
+
+func (b *bot) handleUsersPageCB(ctx context.Context, chatID, msgID int64, page int) error {
 	var users []userInfo
 	if err := b.callTelemt(ctx, "/v1/stats/users", &users); err != nil {
 		return b.editMessageText(ctx, chatID, msgID, "Ошибка API: "+err.Error(), backKeyboard())
@@ -705,23 +708,123 @@ func (b *bot) handleUsersCB(ctx context.Context, chatID, msgID int64) error {
 		return b.editMessageText(ctx, chatID, msgID, "Пользователи не найдены.", backKeyboard())
 	}
 
-	const maxRows = 20
+	totalPages := usersTotalPages(len(users))
+	if page >= totalPages {
+		page = totalPages - 1
+	}
+	if page < 0 {
+		page = 0
+	}
+
+	text, kb := buildUsersListMessage(users, page)
+	return b.editMessageTextHTML(ctx, chatID, msgID, text, kb, true)
+}
+
+func usersTotalPages(n int) int {
+	if n == 0 {
+		return 1
+	}
+	pages := n / usersPerPage
+	if n%usersPerPage != 0 {
+		pages++
+	}
+	if pages < 1 {
+		return 1
+	}
+	return pages
+}
+
+func escapeHTML(s string) string {
+	s = strings.ReplaceAll(s, "&", "&amp;")
+	s = strings.ReplaceAll(s, "<", "&lt;")
+	s = strings.ReplaceAll(s, ">", "&gt;")
+	return s
+}
+
+// formatTrafficRu форматирует объём в октетах (байтах) в удобочитаемый вид (двоичные приставки).
+func formatTrafficRu(octets uint64) string {
+	if octets == 0 {
+		return "0 Б"
+	}
+	const (
+		kib = 1024
+		mib = kib * 1024
+		gib = mib * 1024
+		tib = gib * 1024
+	)
+	switch {
+	case octets >= tib:
+		return fmt.Sprintf("%.2f ТиБ", float64(octets)/float64(tib))
+	case octets >= gib:
+		return fmt.Sprintf("%.2f ГиБ", float64(octets)/float64(gib))
+	case octets >= mib:
+		return fmt.Sprintf("%.2f МиБ", float64(octets)/float64(mib))
+	case octets >= kib:
+		return fmt.Sprintf("%.1f КиБ", float64(octets)/float64(kib))
+	default:
+		return fmt.Sprintf("%d Б", octets)
+	}
+}
+
+func buildUsersListMessage(users []userInfo, page int) (string, *inlineKeyboardMarkup) {
+	total := len(users)
+	totalPages := usersTotalPages(total)
+	start := page * usersPerPage
+	if start > total {
+		start = 0
+	}
+	end := start + usersPerPage
+	if end > total {
+		end = total
+	}
+
 	var sb strings.Builder
-	if len(users) > maxRows {
-		sb.WriteString(fmt.Sprintf("Показаны первые %d из %d\n", maxRows, len(users)))
-	}
-	limit := len(users)
-	if limit > maxRows {
-		limit = maxRows
-	}
-	for i := 0; i < limit; i++ {
+	sb.WriteString("<b>Пользователи</b>")
+	sb.WriteString("\n")
+	sb.WriteString(fmt.Sprintf("<i>Страница %d из %d · всего записей: %d</i>", page+1, totalPages, total))
+	sb.WriteString("\n\n")
+
+	for i := start; i < end; i++ {
 		u := users[i]
+		globalIdx := i + 1
+		sb.WriteString(fmt.Sprintf("<b>%d.</b> <code>%s</code>\n", globalIdx, escapeHTML(u.Username)))
 		sb.WriteString(fmt.Sprintf(
-			"%d) %s | conn=%d | ips=%d | octets=%d\n",
-			i+1, u.Username, u.CurrentConnections, u.ActiveUniqueIPs, u.TotalOctets,
+			"   соединений: <b>%d</b> · уник. IP: <b>%d</b> · трафик: <b>%s</b>\n",
+			u.CurrentConnections, u.ActiveUniqueIPs, formatTrafficRu(u.TotalOctets),
 		))
+		if i+1 < end {
+			sb.WriteString("\n")
+		}
 	}
-	return b.editMessageText(ctx, chatID, msgID, strings.TrimRight(sb.String(), "\n"), backKeyboard())
+
+	kb := usersListKeyboard(page, totalPages)
+	return strings.TrimRight(sb.String(), "\n"), kb
+}
+
+func usersListKeyboard(page, totalPages int) *inlineKeyboardMarkup {
+	var rows [][]inlineKeyboardButton
+	var nav []inlineKeyboardButton
+	if page > 0 {
+		nav = append(nav, inlineKeyboardButton{
+			Text:         "◀ Назад",
+			CallbackData: usersPageCbPrefix + strconv.Itoa(page-1),
+			Style:        "primary",
+		})
+	}
+	if page < totalPages-1 {
+		nav = append(nav, inlineKeyboardButton{
+			Text:         "Вперёд ▶",
+			CallbackData: usersPageCbPrefix + strconv.Itoa(page+1),
+			Style:        "primary",
+		})
+	}
+	if len(nav) > 0 {
+		rows = append(rows, nav)
+	}
+	rows = append(rows, []inlineKeyboardButton{
+		{Text: "« В меню", CallbackData: "cmd_menu"},
+	})
+	return &inlineKeyboardMarkup{InlineKeyboard: rows}
 }
 
 func (b *bot) handleCreateUserDirect(ctx context.Context, chatID int64, username string) error {
@@ -849,6 +952,15 @@ func (b *bot) sendMessage(ctx context.Context, chatID int64, text string) error
 }
 
 func (b *bot) sendMessageWithKeyboard(ctx context.Context, chatID int64, text string, keyboard *inlineKeyboardMarkup) error {
+	return b.sendMessageWithKeyboardOpts(ctx, chatID, text, keyboard, "", false)
+}
+
+// sendMessageWithKeyboardHTML — сообщение с разметкой HTML (см. Bot API: formatting options, link_preview_options).
+func (b *bot) sendMessageWithKeyboardHTML(ctx context.Context, chatID int64, text string, keyboard *inlineKeyboardMarkup, disableLinkPreview bool) error {
+	return b.sendMessageWithKeyboardOpts(ctx, chatID, text, keyboard, "HTML", disableLinkPreview)
+}
+
+func (b *bot) sendMessageWithKeyboardOpts(ctx context.Context, chatID int64, text string, keyboard *inlineKeyboardMarkup, parseMode string, disableLinkPreview bool) error {
 	reqBody := map[string]any{
 		"chat_id": chatID,
 		"text":    text,
@@ -856,10 +968,24 @@ func (b *bot) sendMessageWithKeyboard(ctx context.Context, chatID int64, text st
 	if keyboard != nil {
 		reqBody["reply_markup"] = keyboard
 	}
+	if parseMode != "" {
+		reqBody["parse_mode"] = parseMode
+	}
+	if disableLinkPreview {
+		reqBody["link_preview_options"] = map[string]bool{"is_disabled": true}
+	}
 	return b.postTelegram(ctx, "/sendMessage", reqBody)
 }
 
 func (b *bot) editMessageText(ctx context.Context, chatID, messageID int64, text string, keyboard *inlineKeyboardMarkup) error {
+	return b.editMessageTextOpts(ctx, chatID, messageID, text, keyboard, "", false)
+}
+
+func (b *bot) editMessageTextHTML(ctx context.Context, chatID, messageID int64, text string, keyboard *inlineKeyboardMarkup, disableLinkPreview bool) error {
+	return b.editMessageTextOpts(ctx, chatID, messageID, text, keyboard, "HTML", disableLinkPreview)
+}
+
+func (b *bot) editMessageTextOpts(ctx context.Context, chatID, messageID int64, text string, keyboard *inlineKeyboardMarkup, parseMode string, disableLinkPreview bool) error {
 	reqBody := map[string]any{
 		"chat_id":    chatID,
 		"message_id": messageID,
@@ -868,6 +994,12 @@ func (b *bot) editMessageText(ctx context.Context, chatID, messageID int64, text
 	if keyboard != nil {
 		reqBody["reply_markup"] = keyboard
 	}
+	if parseMode != "" {
+		reqBody["parse_mode"] = parseMode
+	}
+	if disableLinkPreview {
+		reqBody["link_preview_options"] = map[string]bool{"is_disabled": true}
+	}
 	return b.postTelegram(ctx, "/editMessageText", reqBody)
 }